Come in.

Come in.  
Heineken Beer Club Membership with Perks.

Join the Club.
Crack Open Creativity — Join the Heineken Beer Club Room. Claim your Perks
GSMM presents a groundbreaking marketing campaign integrating beer, online room service sponsored event tickets, Featuring Heineken Beer Room in Malaysia.
Explore the Campaign
Join the Beer Room
Executive Summary
This campaign promotes the Heineken Rooms . By leveraging print publishers such as Borneo Post, Oriental Daily,  and Radio TeaFM subscribers, 100 influencers, and an exclusive movie preview event, MetaXchange.AI aims to increase GSMM  sales volume and drive platform adoption across Malaysia.
🎬 Heineken Room
Position Rooms for featured Movies and Concerts and creation secure place .
📊 Build a Database
Add a QR.  Incentivize purchase with influencer and point of sale for future incentives and engagement.
💰 Drive Profit
Increase line pf credit and offer branded content inside each room.
Campaign Objectives
1
Introduce AI Butler 
Room Service with coupon, mail-in-rebate, discounts, receipes, streaming and game community building. Value-Pack with sponsored live events via distribution ERP evolution.
2
Gather Brand Loyalists, Influencers & Events
Collect data on Malaysian distributors, buyers habits, influencers and sponsored live and sports events.
3
Drive Room's Engagement
Attract Heineken beer lovers. improve personalization with AI's Agents, Ambassadors, Receipes, and discounted memberships through free resources and exclusive perks.
4
Boost Beer Sales & Redemptions
Drive higher beer volume sales and loyalty redemptions through targeted promotions and incentives.
The Heineken Promotion
The Offer
Purchase a Heineken Beer (RM 180) and join our Beer Club. Sponsored with free in-room movie tickets with access to GSMM's Beer Room. Each ticket includes a QR code granting instant Beer Room access.
Redemption
Consumers receive a unique code inside the carton packaging or via receipt (online purchases). Redeem on a dedicated microsite or app to claim tickets.
"Crack open a Heineken Beer and invite a friend.  Must be over legal age.  Plus, unlock the future of  AI Studio Ad Making with GSMM's sponsored Heineken Beer Room. Cheers to great stories and even better beer!"
Heineken Events + Room Service 
QR Code Access
Every buy includes QR code granting access to Heineken Room — packed with perks.
Heineken Sponsored 
Heineken sponsored concerts and events from around the globe.   Join the Heineken Beer Club.
Gamification &  More
Scan the QR code. Earn Beer Tokens redeemable for prizes, adding a fun gamification layer to the experience.
Influencer Collaboration
MetaXchange.AI featuring GSMM Heineken Room will partner with 100 influencers across entertainment, tech, and lifestyle niches. Each influencer incentives for their video production and share.
"Crack open a carton of Beer and grab a PIZZA and FREE movie tickets to the exclusive preview! 🍷📺 Plus, scan your ticket's QR code to unlock Heineken's Beer Room AI agent . #MalaysiaHeinekenMovement #HeinekenRoom #BeerClubMovieNight"
Influencers promote the "Buy a Heineken Beer, Join the Beer Club. Get a Sponsored Hienken Pass" offer across their channels, amplifying campaign reach to millions of followers throughout Malaysia.
Borneo Post, Oriental Daily & TeaFM Integration
1
Teaser Announcement
"Featuring Heineken Room Service. Unlock the Future  of how Heineken will bring you coupons, discounts, events and fun."
2
Lucky Draw Highlight
"100 Lucky Winners Get Clube Membership with perks.  Sign up is Free."
3
Countdown Ad
"Last Chance to join the Heineken Beer Room Club + Loyalty and Royalty with GSMM Room Service !"
Subscribers to Borneo Post or Oriental Daily during the campaign period are eligible into join the Beer Club  for free.
Exclusive Event Previews
Tech-Meets-Cinema Showcase
Live streaming from restaurants and night clubs
Happy Hour with perks
Interactive events with sponsored incentives
Ambassador Rooms with AI Agents 24/7 Service
Membership with privileges
Sponsored Streaming Events
Beer Physical & Virtual Lounge
A Room Service with Virtual Media Lounge available at the venue offers connecting live streaming, and an interactive immersive experience.
Interactive Cue
"When the screen flashes green, raise your beer and say 'Cheers to Creativity with your +1!' 🍷📺 Then Type or scan QR code to dive Beer Room."
Budget & Revenue Breakdown
RM54M
Total Revenue
300,000 cartons × RM 180 per carton
RM18M
Ticket Costs
300,000 tickets @ RM10 + RM50 Digital Media Room each
RM36M
Net Revenue
RM 54M – RM 18M projected profit from carton sales
RM3M
Marketing Spend
Cloud, Ai Agents, Integration + Influencer collaboration RM 500K
Technology is enabled by NETSTAIRS Interactive Content Delivery service.
Expected Outcomes & Conclusion
Massive Reach
Newspaper subscribers and 100 influencers amplify campaign visibility across Malaysia.
Buyers Database Growth
Collect influencer names, potential student leads, and membership sign-ups for future marketing.
Room Service with Perks
Empower creators to adopt MetaXchange.AI's platform; upsell advanced AIGC courses, certifications, and Beer Club memberships.
Revenue Generation
Increase online sales and profit from beer sales, plus ongoing revenue from paid for upgrades, volume pruchase.