Come in.

Heineken's

Club Membership comes with Perks.

Join the Heineken Beer Club.

Home Delivery

Your membership unlocks a world of exclusive benefits — from our Digital Media Room Service to invite-only Happy Hours with friends. Score discounted coupons, tap into a full suite of VIP perks, and never run dry with fresh Heineken delivered right to you. This isn't just a club. It's your personal beer experience, elevated.

Free Signup with proof of purchase. Must be over 18. Offer is available while supplies last. All Rights Reserved. 2026


Crack Open Creativity — Join the Heineken Beer Club Room. Claim your Perks

Introducing the ultimate marketing revolution! Dive into our all-in-one platform featuring the exclusive Heineken Beer Club, premium online room service, and front-row access to sponsored event tickets. Experience the future of entertainment with the Heineken Beer Room, now live in Malaysia!

Special Offers.

While supplies last.

Heineken Happy Hour Room

🍻 Join the Heineken's Beer Club!

Unlock exclusive discounts, mail-in rebates, and scheduled home delivery.

Bring up to 3 friends into your private, secure Room and enjoy a world of premium service.

Discover special offers crafted just for you!

Executive Summary

This cloud service promotes the Heineken Rooms . By leveraging print publishers such as Borneo Post, Oriental Daily, and Radio TeaFM subscribers, 100 influencers, and an exclusive movie preview event, MetaXchange.AI aims to increase sales volume and drive platform adoption across Malaysia.

🎬 Heineken Room

🎬 Heineken Room: Your VIP Pass to Movies & Concerts! Enjoy exclusive access to blockbuster films and live concerts in a secure, premium space designed for ultimate entertainment.

📊 Build a Database

Build Your Fan Database! Scan the QR code to unlock exclusive rewards, influencer shoutouts, and point-of-sale perks. Join the community and stay in the loop for future VIP incentives and engagement.

💰 Drive Profit

💰 Drive Profit & Brand Love! Unlock exclusive on line ads fill every room with premium featured content that fans crave. Turn every visit into a revenue opportunity.

Platform's Objectives

1

Introduce AI Butler

🤖 Meet Your AI Butler! Enjoy exclusive room service with coupons, mail-in rebates, tasty recipes, endless streaming, and epic game nights. Plus, unlock our Value-Pack with front-row access to sponsored live events, all powered by our next-gen platform.

2

Gather Brand Loyalists, Influencers & Events

🌟 Build Your Inner Circle! Gather valuable insights on Malaysian buyers, distributors, and influencers. Track what they love, what they buy, and how they engage with our sponsored live events and sports. Turn data into your superpower!

3

Drive Room's Engagement

🍺 Calling All Beer Lovers! Join the Heineken family and experience hyper-personalized fun with our AI Agents, Brand Ambassadors, and exclusive recipes. Unlock discounted memberships, free resources, and VIP perks just for you!

4

Boost Beer Sales & Redemptions

🍻 Cheers to More Sales! Boost beer volume and reward loyal fans with irresistible, targeted promotions and exclusive incentives. Let's raise the bar together!

The Heineken Promotion

The Offer

Purchase a Heineken Beer (RM 180) and join our Beer Club. Sponsored with free in-room movie tickets with access to Heineken Beer Room. Each ticket includes a QR code granting instant Beer Room access.

Redemption

Consumers receive a unique code inside the carton packaging or via receipt (online purchases). Redeem on a dedicated microsite or app to claim tickets.

"Crack open a Heineken Beer and invite a friend. Must be over legal age. Plus, unlock the future of AI Studio Ad Making sponsored by Heineken Beer Room. Cheers to great stories and even better beer!"

Heineken Events + Room Service

QR Code Access

Every buy includes QR code granting access to Heineken Room — packed with perks.

Heineken Sponsored

Heineken sponsored concerts and events from around the globe. Join the Heineken Beer Club.

Gamification & More

Scan the QR code. Earn Beer Tokens redeemable for prizes, adding a fun gamification layer to the experience.

Influencer Collaboration

MetaXchange.AI featuring Heineken Room will partner with 100 influencers across entertainment, tech, and lifestyle niches. Each influencer incentives for their video production and share.

"Crack open a carton of Beer and grab a PIZZA and FREE movie tickets to the exclusive preview! 🍷📺 Plus, scan your ticket's QR code to unlock Heineken's Beer Room AI agent . #MalaysiaHeinekenMovement #HeinekenRoom #BeerClubMovieNight"

Influencers promote the "Buy a Heineken Beer, Join the Beer Club. Get a Sponsored Hienken Pass" offer across their channels, amplifying campaign reach to millions of followers throughout Malaysia.

Borneo Post, Oriental Daily & TeaFM Integration

1

Teaser Announcement

"Featuring Heineken Room Service. Unlock the Future of how Heineken will bring you coupons, discounts, events and fun."

2

Lucky Draw Highlight

"100 Lucky Winners Get Clube Membership with perks. Sign up is Free."

3

Countdown Ad

"Last Chance to join the Heineken Beer Room Club + Loyalty and Royalty with Room Service !"

Subscribers to Borneo Post or Oriental Daily during the campaign period are eligible into join the Beer Club for free.

Exclusive Event Previews

Tech-Meets-Cinema Showcase

  • Live streaming from restaurants and night clubs
  • Happy Hour with perks
  • Interactive events with sponsored incentives
  • Ambassador Rooms with AI Agents 24/7 Service
  • Membership with privileges
  • Sponsored Streaming Events

Beer Physical & Virtual Lounge

A Room Service with Virtual Media Lounge available at the venue offers connecting live streaming, and an interactive immersive experience.

Interactive Cue

"When the screen flashes green, raise your beer and say 'Cheers to Creativity with your +1!' 🍷📺 Then Type or scan QR code to dive Beer Room."

Technology is enabled by NETSTAIRS Interactive Content Delivery service.

Expected Outcomes & Conclusion

Massive Reach

Newspaper subscribers and 100 influencers amplify campaign visibility across Malaysia.

Buyers Database Growth

Collect influencer names, potential student leads, and membership sign-ups for future marketing.

Room Service with Perks

Empower creators to adopt MetaXchange.AI's platform; upsell advanced AIGC courses, certifications, and Beer Club memberships.

Revenue Generation

Increase online sales and profit from beer sales, plus ongoing revenue from paid for upgrades, volume pruchase.

Age 18+ Rooms, Pre-Built with Privacy

Heineken Room Service

For Demonstration & Illustration purposes only.